The Boston Globe Coverage of the ‘Last Ditch’ Demise Displays Only One Winner
When just over a month ago The Boston Globe posted a local news item, it was probably regarded as little more than a regional interest. Quickly, the report became a national news item, a viral sensation, and a completely unintentional windfall for the newspaper. This was the tale of The Last Ditch bar, a watering The Last Ditch bar in Greenfield, Massachusetts, has been closed its doors, save for select events in the weeks ahead. The bar, which caters to the LGBTQ+ set within the community, had been criticized for its operational practices, including masking mandates for its customers and minimum standards of N-95 respiratory filtering quality. It also had an adjunct food and clothing shop offering its wares for free, along with Narcan and fentanyl test strips. The business was launched in spring 2025 by roommates Jackie Matellian (she/they), Asa Rosario (it/its), and Sage Territo, with a dedication to their community. However, one partner dropped out due to health issues and another headed out to enroll in clown school. After struggling financially, Matellan took a drastic step, offering to rescind the masking mandate for one evening a week, which was deemed too extreme for the non-paying customer base. The Last Ditches' monthly community meeting was met with hostility, with complaints from customers and a majority of white and white staff.
Publicerad : en timme sedan förbi Brad Slager i Business
When just over a month ago The Boston Globe posted a local news item, it was probably regarded as little more than a regional interest. Quickly, the report became a national news item, a viral sensati... [7969 symbols]
